White Castle cancels Valentine’s “food”


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White Castle cancels Valentine's "food"

White Castle cancels Valentine’s “food”

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The burger chain’s market-specific restaurants have long been hosting special dining experiences on February 14 for lovesick couples who want to mark their special day with a $1 burger and fries.

Over the past few years, White Castle has added some romance to its restaurants, transforming them into “fine dining” with reservations, hostess seating, tableside service and plenty of festive red accents instead of the usual no-frills tiles Floor and blue and white table and chairs. The company said the unique setup attracted as many as 30,000 people to participating regional locations in 2018.

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But as the highly contagious surge of Omicron continues, White Castle announced Tuesday that the event will no longer be held this year.White Castle's

“This is a difficult decision for the 101-year-old family business, which has celebrated Valentine’s Day with customers since 1991,” the company said in a statement.

“We would have liked to be able to take pre-orders this year, but out of an abundance of caution for the health and safety of our customers and team members, we decided that the best way forward was to shift our focus to experiences that customers could take with them,” said White Castle’s Vice President Jamie Richardson said.

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Last year, White Castle made social distancing adjustments to its Valentine’s Day celebrations. Instead of dining inside, customers can reserve a parking space and enjoy in-car service.

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However, the company isn’t giving up on the day entirely. White Castle is celebrating it with a very pink “Love Cube” lunch box.

The meal for two (available for free on Valentine’s Day through White Castle’s delivery partners on all orders $15 and up) includes a choice of eight cheese sliders, two small soft drinks, and two shareable sides . Meals: about $15.

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70 shares, 51 points