Want to impress on Valentine’s Day?Then be sure to wear red

Want to impress on Valentine's Day?Then be sure to wear red

Want to impress on Valentine’s Day?Then be sure to wear red


Want to impress on Valentine's Day?Then be sure to wear red
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Sexual attraction is an imperative in our daily lives. Today’s social media obsession with perfect beauty makes it seem even more important to be attractive and feel attractive. Attractiveness is crucial to increasing the chances of a relationship. Wearing red, especially on Valentine’s Day, can help when people want to impress.

The factors that influence people’s attractiveness to others are well documented. They include physical characteristics, such as height and size, as well as non-physical characteristics, such as kindness, social status, and emotional stability.

Recent research has also investigated color, particularly red, as an effect on attractiveness. A group of researchers around psychology professor Andrew J. Elliot found that when people see red, they find others more attractive.

According to color theory in context, one reason for this effect can be found in color associations because of biologically based tendencies. For example, red is considered a sexual signal and may have evolved from our biological heritage. This reasoning is supported by research showing that non-human female primates exhibit redness as an indicator of fertility.

Research on color associations shows that people across cultures associate red with love and passion.

Two colleagues and I investigated whether the red effect plays a role in self-perception. Given that an individual’s clothing appears to have a profound effect on people’s self-perceptions, we decided to take a closer look at the potential impact of red on people’s perceptions of their own attractiveness.

We found that people who wore red considered themselves more attractive than study participants who wore blue. In our study, self-perceived redness effects were found in both female and male participants.

One possible conclusion to draw from this is that people who also consider themselves attractive are more likely to be perceived as attractive by potential partners than those who are less convinced of their own personal attractiveness.

Wearing red may help in two ways.

First, the initial red effect (independent of any aspect of self-perception) can play a role in giving an individual the opportunity to be perceived as more attractive, leading others to believe that the person is more receptive or higher in social status.

Second, increasing perception of one’s own attractiveness and feeling good about oneself through red may give others the impression of self-confidence, which is often considered an attractive trait.

our findings

In the first experiment, we tested whether red increases people’s perception of self-attraction.

After donning their assigned shirts (some red, some blue), participants completed a questionnaire assessing personality traits and their perceived self-attraction. They were asked to indicate their agreement to several statements. For example: “Right now, I consider myself attractive.”

Participants in the red shirt rated themselves more attractive than the control group participants in the blue shirt. No differences were found between female and male participants.

Then we decided to modify the program. Participants were again given a standardized red or blue T-shirt and were asked to take pictures of themselves. They were told that their snapshots would be provided to experts, who would judge participants’ personalities based on specific facial features, such as symmetry.

Participants were given a questionnaire to fill out questions about their personality and attractiveness. In the last study, we added some questions about the participants’ self-perceived sexual receptivity. For example: “I can imagine being sexually active today.”

And self-perceived status: “I’m a high-status person right now.”

Participants who wore red shirts rated themselves as more attractive, more receptive and had a higher status than participants who wore blue shirts.

Since no statistical differences with respect to gender emerged, male and female participants likely benefited from being red in terms of increased status and sexual receptivity.

Given the relatively small number of participants in the final study, findings regarding status and sexual receptivity should be considered with caution.

Nonetheless, the pattern of results regarding the effect of red on self-perceived attractiveness was fairly stable across all studies. Therefore, there is reason to believe that wearing red can enhance your charm.

Masks ‘make wearers look more attractive’, study says

Dialogue offers

This article is republished from The Conversation under a Creative Commons license. Read the original text.conversation

Citation: Want to impress on Valentine’s Day? Then Make Sure To Wear Red (2022, Feb 10) Retrieved Feb 28, 2022 from https://phys.org/news/2022-02-valentine-day-red.html

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