Valentine’s Day still finds a cozy place in our hearts, even if we don’t snuggle up like we used to

Valentine's Day still finds a cozy place in our hearts, even if we don't snuggle up like we used to

Valentine’s Day still finds a cozy place in our hearts, even if we don’t snuggle up like we used to


So for all the sweets, flowers, greeting cards and jewelry exchanged today, there is a truth that overshadows all the love that is said to be in the air.

According to the 2021 General Social Survey, data shows that love has lost some of its luster. Or, at least, evolve as our relationship changes.

So, according to a CNN report, these figures reflect a very different Valentine’s Day than 10 or 20 years ago?

On the one hand, people don’t live together as they used to. According to a 2021 Pew Research Center study of 2019 U.S. Census Bureau data, 62 percent of Americans ages 25 to 54 live with a partner or are married. The breakdown is 53% married and 9% cohabiting. How does it compare to 1990? At the time, 71% of couples were living together, 67% were married, and 4% were living together.

Our sexuality is also at a 30-year low, with 26% of Americans 18 and older saying they haven’t had sex in the past 12 months, the report said. According to the General Social Survey, the two years with the second highest percentage of adults who said they had not had sex in the past year were 2016 (23%) and 2018 (23%). This is the last two times the survey has been conducted.

All of this comes as the country’s divorce rate continues to decline. According to the CDC/NCHS National Vital Statistics System, the number of divorces and divorces in 2019 was at the lowest level of the century. 2.7 divorces and divorces per 1,000 people. Twenty years ago, four thousandths.


Finally, like the other measures mentioned above, the idea of ​​expressing love with cards or gifts on Valentine’s Day has fallen through the cracks. A 2022 Monmouth University poll found that only 55 percent of Americans in relationships routinely receive Valentine’s Day cards from their partners. When you count the more than 30 percent of U.S. adults without a partner, that explains why so many cards are still available at the local dollar store on Saturday.

For those who buy earrings or necklaces, you are the obvious minority. According to the Monmouth poll, only 4% of people want an expensive Valentine’s Day gift. The rest were happy with a box of chocolates or a night out at home with their partner, the story said.

While all of the above is an indication that America is changing the type of relationships we have, if we are indeed having any, that doesn’t mean Valentine’s Day will be over anytime soon.

And, for that, Hallmark and your favorite chocolatier are very grateful.


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