Valentine’s Day spending expected to hit $24B this year; wine a big contributor


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Lil' Ole Winemaker Shoppe Cork stopper for empty wine bottles.

Valentine’s Day spending expected to hit $24B this year; wine a big contributor

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Wausau, Wisconsin (WSAW) — Valentine’s Day spending is expected to hit $23.9 billion this year, according to the National Retail Federation. It was up from $21.8 billion in 2021, the second-highest year on record. Wine is a big part of these sales.

Inside the doors of the Lil’ Ole Winemaker Shoppe, the wine has been fermenting for several months. The owner said they had extra for Valentine’s Day. The new owners, who took over in October, said they were delighted to be there for their first Valentine’s Day.

“This is our first Valentine’s Day at Lil’ Ole Brewers Store in Wausau. My husband and I are thrilled to be able to provide the community with a place to go,” said owner Lisa Stuttgen.

Lil' Ole Winemaker Shoppe Cork stopper for empty wine bottles.Lil’ Ole Winemaker Shoppe Cork stopper for empty wine bottles. (wsaw)

Stugen says their wine is the perfect homemade gift for Valentine’s Day. If you come over, they have a special Valentine’s Day kit that includes a bouquet of flowers and wine, she said. Half of the proceeds will help a local man diagnosed with terminal brain cancer.

Stuttgen said she expected the next few days before the holidays to be busy, but said the wine was worth a stop.

Copyright 2022 WSAW. all rights reserved.

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