Valentine’s Day is just another day, except for more colors and dollar signs – Annenberg Media

Valentine's Day is just another day, except for more colors and dollar signs – Annenberg Media

Valentine’s Day is just another day, except for more colors and dollar signs – Annenberg Media


Valentine’s Day is one of those holidays that comes and goes every year, just with more pinks and reds all around. As the “iconic holiday,” February 14 always seems to be just another excuse to spend money, something you’re pretty much forced to do if you’re in a relationship.

What kind of partner would you be if you didn’t give your significant other a little gift, plan a special dinner date, or wake them up with flowers and breakfast in bed?

Like most holidays now, it’s hard not to be skeptical of the rough intentions of companies that benefit from a day like Valentine’s Day. In a capitalist country like the U.S.—some would even say hyper-capitalist—this holiday season is a gold mine for brands that can offer heart-shaped variants of their usual products. Do you think they care about love and the spirit of today? No. They want you to empty those pockets like a good boyfriend, wife, or supporting cast.

Some of my classmates didn’t believe it. They’re hooked, and this glamorous vacation is actually a great opportunity for romance to treat a partner or even a friend to something special. I think it’s too much to do on a normal day.

To test my interpretation and gauge whether my worldview is unique or conventional wisdom, my classmates and I tried to ask other campus residents how they felt about this God-forgotten vacation.

“Like any other vacation, it’s fake,” Chance said, leaning grimly on the Village’s couch. “Of course I’m doing something with my daughter, but the holiday itself doesn’t mean anything.”

The shock on the faces of the students cannot be replicated. However, they were not convinced and we wanted to gather more sources.

“It feels like it’s all about acting right now,” Duke said. The four sat with three other friends and nodded in agreement.

He continued, “You have to buy a gift to go to a restaurant to post on Instagram.”

“The burden also falls on the men in the relationship,” Blake, sitting across from Duke, beckons to us. “What do we get in return for spending the entire vacation in our pockets?”

The consensus isn’t exactly cynical in what I think of as an “over-the-market” mentality, but there’s definitely a sense of injustice surrounding the coveted love-filled vacation.

There was a romantic in the group, but his stance made more sense once he revealed he was from London.

“I think it’s good. You can bring a good girl on a date and find an excuse to share that time together,” Chris said. “I remember taking a girl I met in New York to a cozy restaurant on Valentine’s Day. It was a great experience and I cherish it,” Chris said.

A big smile spreads across his face, indicating that he is reminiscing in real time right in front of us.

The next group is one of all the girls. They were quick to point out that they were not against holidays and thought it was what it was. However, they were still involved in the money laundering scheme and went out to the girls’ brunch with their friends. I tell them they are still victims of capitalist scams, but they don’t seem to mind as much as I do.

More people on holidays in this country are open to my manifesto and I am really surprised to hear it. I think my classmates learned a lot more not to put too much faith in a holiday that takes money out of people’s pockets, like a day of innocence and joy celebrating “love”…whatever that what is.

This article is part of the 2022 Valentine’s Day column series and was created in the JOUR 431: Feature Writing course taught by Miki Turner.access Valentine’s Day Wishes Page Check out more views on the holiday of love (or lack thereof).

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