Valentine’s Day dominates 10 most popular UK ads in February, System1 finds


87
Valentine's Day dominates 10 most popular UK ads in February, System1 finds

Valentine’s Day dominates 10 most popular UK ads in February, System1 finds

đź’•

Ad ranking database System1 has shared its top-ranked TV ads in the UK for February.

Jon Evans, Chief Marketing Officer of System1, explains that the darlings of the advertising industry are not always the most effective jobs in the eyes of the British public.

method

System1 tests ads against metrics that predict long-term brand growth (stars) and short-term sales growth (peak ratings)—each between 1 and 5 stars. It is then validated using the independent IPA database and sales data.

Star ratings reflect emotional responses to an ad — viewers were asked how they felt and how strongly they felt about the ad. Below, Evans presents 10 of the UK’s top-performing ads in February.

February’s Top Ads

10) O2: Free Roam

Star rating: 3.3

A frantic stop-motion ad featuring the robot mascot, Bubl, spun around in a series of European snaps. It’s a very rhythmic left-brain experience, but also a good showcase for Bubl himself, as he is the fixed point in the rotation of the image. The ad has a decent 3.3-star rating and brings a peak of happiness to the actual message behind it – O2 is the only network that doesn’t charge EU roaming charges.

report here

9) McDonald’s: This is MyMcDonald’s

Star rating: 3.5

Functional ads with one message – download our app to save time and money. The executive gets the simple things right, a vibrant ’00s soundtrack, lots of shots of happy families, and demonstrations of what to do and why. These kinds of direct, product-oriented ads typically score low because they don’t make an effort to create a positive feeling alongside the message. But McDonald’s got it right.

report here

8) Virgin Media: We are better and closer

Star rating: 3.5

One of the few ads of the month to use negative emotions to drive engagement, Virgin’s latest “We’re Better Connected” ad tells the story of Aamira, a young skater who runs her local skateboard Park fell, causing her to befriend a local group. The ad ends with Aamira back on her board to cheers. The ad did its part – the drive to create sadness culminated in a peak of happiness. 3.5 stars is good for telco ads, which also perform very well in short term and brand fluency.

report here

7) Aldi

Star rating: 3.6

Check it out here

This Valentine’s Day ad in the top 10 is a cheerful, upbeat ad from Aldi that, like other high-scoring V-Day ads, doesn’t take the event too seriously. Yes, there’s prosecco, steak, and flowers, but there’s also an 18-inch combo drill for sale. It’s a great tactic to defuse any negativity from those who hate the occasion, while still pushing the deal. The ad sticks to Aldi’s friendly and fun brand voice and has received a solid positive response.

report here

6) Baileys

Star rating: 3.7

Check it out here

The ad successfully condenses the “Don’t Mind If I Baileys” formula into a 10-second burst. There are some common ingredients—resourceful women, inspired recipes, and tasty treats at the end—but when the ad is so short, it’s more about the vibe than the story. Even so, it works and has a good score of 3.8 stars on the Test Your Ads platform, with excellent short-term and brand fluency metrics.

report here

5) M&S: Here’s M&S Valentine’s Day Dining Offer

Star rating: 3.8

Another Valentine’s Day food ad, and a familiar approach from M&S that pioneered the “food porn” ad style and still does it better than anyone – if our Test Your Ad score is any guide . This particular ad is more widely known than usual thanks to Dawn French’s humorous narration – however, the jokes are well-received by viewers. It fits the witty approach to food.

report here

4) BBC: The BBC belongs to us all

Star rating: 3.8

The BBC doesn’t show ads, but does occasionally produce them – short films promoting a particular service or (as here) being there in general. With Beeb under constant political pressure, it was wise to make it a mashup-style ad to showcase the BBC’s wide range of shows, characters and assets from Killing Eve to Alan Partridge. In most cases, the response is very positive, and finally happiness rises. It’s easy to seem self-indulgent, but it ends up being a video that both celebrates and defends the BBC.

report here

3) Adidas: I can’t

Stars: 4

Brands have begun to place greater emphasis on disability representation in advertising, and it’s great to see Adidas focus on Ellie Goldstein, a model and dancer who also suffers from Down syndrome. The ad, in which Ellie tells her story in her own voice, is positive and inspiring, and not just for disabled audiences – the strong 4-star rating proves that her story also has broad appeal and shows More comprehensive inclusion of people with disabilities did not negatively impact advertising.

report here

2) Tesco: Tesco’s best dinner for two

Star rating: 4.5

Tesco’s Valentine’s Day ad received one of the top marks for its popular and long-running food love story campaign. Unlike most of the ads in the series, which focus on storytelling, not recipes, a serious daughter makes sure her single dad doesn’t screw up his date night. The child star’s great jokes and great performances meant that happiness was on the rise from start to finish — a strong sign of a well-made ad.

report here

1) Fairy Max Power: Upside Down

Star rating: 4.7

Fortunately, we’re still a long way from “dishwashing hands can be as soft as your skin.” This ad highlights ease of use and convenience, with baby fairy surfing in a sea of ​​dirt, a good use of brand equity. Diana Ross’ Upside Down isn’t the subtlest way to communicate the product’s benefits—the bottle is upside-down for easier squeezing. But it makes for a great, compelling soundtrack that will resonate with anyone wobbly balancing the end of a fairy liquid bottle to get the last drop.

report here

Sharing is caring đź’• don’t forget to share this post on Facebook !


Like it? Share with your friends!

87