Valentine’s Day 2022: The Gifts Men and Women Really Want


Valentine’s Day 2022: The Gifts Men and Women Really Want


With Valentine’s Day fast approaching, many Americans are looking for gifts or gestures to say “I love you.” YouGov polled people for this year’s Valentine’s Day gift and found that among men and women, the top choice was something simple but meaningful: cards.

When asked what they would like to receive as a Valentine’s Day gift, the most common answer from Americans was cards, at 30 percent. A similar percentage (28%) said they wanted a good dinner, while 27% would eat chocolate or candy. Slightly fewer wanted flowers (22%) and homemade meals or baked goods (20%) to celebrate the day. Fewer than one in five (17%) would like to have sex to celebrate the holiday, while 16% would welcome a piece of jewelry.

Nearly one in five (18%) said they wanted nothing on Valentine’s Day.

What men and women want for Valentine’s Day

About a third of women wanted a card, chocolate or candy and/or flowers (34% each) or a full dinner (33%). Men were less likely to say they wanted any of the above, although their number one choice for Valentine’s Day gifts was cards, at 27%. About a quarter (23%) of men want a good dinner outside, while 22% say a sexual gift would be a Valentine’s Day gift they’d love to receive – it’s the gift of sex as their Twice the percentage of women who want a gift.

A quarter of women (25%) would love to receive jewelry on Valentine’s Day, and 22% would prefer a homemade meal or baked goods. About one in five women (19%) wanted a certificate for a massage or spa day. Fewer people needed clothes or underwear (16%) or wine or wine (15%) to mark the occasion.

One in five men (21%) and 15% of women say they don’t want to receive any gifts on Valentine’s Day.

A person’s relationship status doesn’t seem to have much impact on what they want for Valentine’s Day, although people in a relationship are less likely to say they want nothing on Valentine’s Day (14% vs. 18% overall). Among women in a relationship, 10 percent said they wanted nothing, compared with 15 percent of women overall. Men in relationships are also less likely than men overall to say they want nothing (17% vs 21% overall).

Among women in a relationship, the gifts they most want to receive on Valentine’s Day are cards (38%), a big dinner (38%) and/or flowers (37%). For men in a relationship, a card (31%), a good dinner (27%) and sexual favors (26%) topped the list.

What different generations want on Valentine’s Day

Among Gen Z women, 42% said they would like to receive candy or chocolate on Valentine’s Day. Slightly less (35%) wanted flowers. Millennial women responded similarly, with the highest responses being chocolate or candy (38%) or flowers (34%). Among Gen X women, 36% want a hearty dinner on Valentine’s Day, and 35% want to receive flowers. Baby boomer women are the most likely to say they want a card (39%), a big dinner (34%) or flowers (34%).

Among Gen Z men, 24% would like to receive a card and 22% would like chocolate or candy. Millennial men are most likely to receive chocolate or candy (24%) or cards (24%). Among Gen X men, nearly three in 10 want a card (28%) and/or sexual favors (27%). Baby boomer men tend to say they want a card (30%) and/or a big dinner (28%) on Valentine’s Day.

When analyzing the results by sexual orientation, the results showed that heterosexual men and gay men had similar wishes for Valentine’s Day gifts. Same goes for heterosexual women and lesbians. Among heterosexual men, one card topped the list with 27 percent. For gay men, 28% wanted a card and 26% wanted a big dinner. Among heterosexual women, 35% wanted a card; similarly, among lesbians, cards (32%) and chocolate or candy (32%) topped the list. Among bisexual men, 30% wanted a card. For bisexual women, chocolate or candy topped the list at 38 percent.

RELATED: Valentine’s Day ranks after nearly every major American holiday

See the crosstab of this YouGov poll:

method: The Daily Agenda survey, conducted by YouGov, used a nationally representative sample of 19,804 U.S. adults interviewed online from January 21-24, 2022. Samples were weighted to represent U.S. census regions and political parties based on gender, age, race, education, United States.

Image: cottonbro via Pexels

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