TELEFLORA and LONI team up to elevate femininity this Valentine’s Day


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Teleflora logo (PRNewsfoto/Teleflora)

TELEFLORA and LONI team up to elevate femininity this Valentine’s Day

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This Valentine’s Day Teleflora is encouraging women to hug each other by sharing compliments and showing off their #LoveOutLoud

LOS ANGELES, Jan. 27, 2022 /PRNewswire/ — Teleflora, the world’s leading flower delivery service, has teamed up with Emmy Award-winning host, comedian and author Loni Love to encourage women to #LoveOutLoud and elevate others this Valentine’s Day people their lives. In our digital lives, we overshare everything except how we feel about our loved ones. In its latest campaign, “Love Out Loud Truck,” Teleflora encourages you to jump out of the water and shower that special someone in the elevator with love – one bouquet at a time of handcrafted, hand-delivered Teleflora bouquets.

Teleflora logo (PRNewsfoto/Teleflora)

Teleflora logo (PRNewsfoto/Teleflora)

“I love helping and uplifting women,” says Loni Love.

There, Love took to the streets of Los Angeles in Teleflora’s Love Out Loud truck to surprise women with unexpected compliments and bouquets. We saw heartwarming moments of how flowers and special gestures bring people together and start moving. When Love travels the city, beautiful things happen – women start complimenting each other and the rest are smiles and tears.

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“I love helping and uplifting women. I’ve noticed not enough compliments among women, which is why I’m so excited to be partnering with Teleflora to express my love out loud and encourage more women to express their love in a bigger way, “Love said. “My hope in driving the love truck is to make sure that every woman I meet understands that she is beautiful and knows how to give and receive compliments.”

According to Teleflora insights, over the past few years, women have surpassed men as the main buyers of Valentine’s Day flowers.

“Women value the authenticity of compliments from other women and turn Valentine’s Day into a celebration of love for each other. Loni Love embodies this movement to elevate women, radiate positivity and love unapologetically loudly, said Danielle Mason, VP Marketing, Teleflora. “Over the past few years, Teleflora has noticed a major shift in the dominance of women in festivals, celebrating relationships without letting society dictate what can and cannot be done. We want to speak directly to women who are empowered .”

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the story continues

Ads launching today will be featured on YouTube, Facebook and Instagram, and will leverage feeds/stories, in-stream video and various unit lengths to unlock the potential of each placement. Ads will appear on devices using these platforms. The campaign was developed by The Wonderful Company’s in-house creative team at The Wonderful Agency and led by Chief Creative Officer Margaret Keene under the direction of Mason and Teleflora President Jeff Bennett.

The “Love Out Loud Truck” is an extension of the overall Love Out Loud brand platform that Teleflora launched during Christmas 2017. To show your love to friends and family, Love Out Loud and surprise them with a unique Teleflora arrangement. Teleflora’s best-selling Valentine’s Day collection features curated arrangements, always handcrafted by local florists and delivered to your door. Each bouquet comes with a keepsake container that can be incorporated into home decor for years to come.

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About Teleflora
Say it all and share your Love Out Loud™ with Teleflora® Flowers as a gift—all handcrafted by local florists and delivered to your door (contactless delivery available). With nearly 10,000 florist members in North America alone, Teleflora delivers the personal touch, artistry and expertise you’d expect from a trusted community florist—even if the community spans the country. No pre-packaged flowers drop on your doorstep in unassuming boxes – Teleflora’s network of professional florists creates artistic arrangements that are delivered in person in vases, often the same day. Teleflora makes every day an occasion for a 2-in-1 gift, including a multipurpose keepsake container for a lasting treat. Follow Teleflora on Instagram and Facebook and tag your own #LoveOutLoud moments.

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SourceTeleflora

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81
100 shares, 81 points