Sir Alan Sugar mocked for pushing ‘f*** off’ ring for Valentine’s Day


81
Make money on Cupid?Sir Alan inserted rings from his Tresor jewellery brand this week, including a 'With Love' ring with the words 'F*** off'

Sir Alan Sugar mocked for pushing ‘f*** off’ ring for Valentine’s Day

💕

‘Worse than Ratner!’ Sir Alan Sugar mocked for trying to unveil ‘unusual’ rings from his jewellery brand on Valentine’s Day – including one engraved with ‘f*** off’

  • Rings from Tresor Jewellery sell for around £26, including a ‘With Love’ ring with ‘F*** off’
  • Sir Alan invested in Tresor last summer after meeting founder Armani Zubair
  • However, his tweet this week suggesting the quirky £26 signet ring could be a great Valentine’s gift has been met with a flood of negative responses

It’s romantic season – Valentine’s Day is just two weeks away – but Sir Alan Sugar’s hopes of promoting his jewellery collection have been dashed.

The Apprentice star, known for his no-nonsense way of doing business, tweeted to fans on Tuesday that his “unusual” gold-plated £26 signet ring from his “affordable” Tresor jewellery brand could be a romantic gift .

However, those who spotted the #AD were quick to point out that the rings probably won’t fall well, as one carries the slogan “f*** off” and the other is called a “double-sided ring.”

scroll down video

Make money on Cupid?Sir Alan inserted rings from his Tresor jewellery brand this week, including a 'With Love' ring with the words 'F*** off'

Make money on Cupid?Sir Alan inserted rings from his Tresor jewellery brand this week, including a ‘With Love’ ring with the words ‘F*** off’

His tweet this week suggesting a quirky £26 signet ring could be a great Valentine's gift has been met with a flood of negative responses

His tweet this week suggesting a quirky £26 signet ring could be a great Valentine’s gift has been met with a flood of negative responses

Sir Alan invested in Tresor last summer after meeting and hitting it off with founder Amani Zubair

Sir Alan invested in Tresor last summer after meeting and hitting it off with founder Amani Zubair

Sir Ellen invested last summer in the independent jewellery brand founded by jeweller Amani Zubair when she was 17.

The pair became business partners after Sir Alan responded to a request for advice and decided to invest in eighties-style jewellery.

The 74-year-old may not have done the company any favors in terms of marketing, though, with some comparing his Twitter pitch this week to Gerald Ratner’s famous 1991 speech when he Told 5,000 business people he could sell the brand’s jewellery so cheaply because it was “total rubbish”.

‘TOTAL CRAP’: Gerard Ratner’s Famous Jewelry Fail

When Gerald Ratner took over the family jewelry company Ratners in 1965, the whole world was at his feet.

In 1991, however, his business life collapsed when he addressed an audience of 5,000 at the Directors Guild meeting.

Gerald Ratner, whose career is in trouble after his 'total crap' comment

Gerald Ratner, whose career is in trouble after his ‘total crap’ comment

During this time, he infamously described his company’s products as “rubbish.”

Describing his company’s products, he said: “We also make cut glass sherry decanters, with six glasses on a silver-plated tray that your butler can bring you drinks for £4.95. People say : “How can you sell at such a low price? “I say, because it’s complete nonsense.

The speech went down in business history, and Ratner’s career plummeted.

He spent 18 months trying to limit the damage, but was then fired from his own company.

Sir Allen told his 5.2 Twitter followers: “A gift for your lover. How about an unusual ring from shoptresor.co.uk #Ad?

Many who found it were not impressed by a ring with a dirty word as a potential Valentine’s Day gift.

@munsy_uk wrote: “I think my girlfriend will leave me if I give her one of these.”

@lastimadeit added: “This seems like an odd investment, tbh Alan”

@Martin_Law wrote: “A ring with love is not very love!”

@K_McG1 said: “When you say unusual, do you mean something that was popular 30 years ago?”

Sir Alan wasn’t the only enterprising man trying to profit from Cupid.

Yesterday, Twitter users teased the idea of ​​receiving a Valentine’s Day message from Nigel Farage after the former politician promoted his service on the celebrity video messaging service.

The 57-year-old former UKIP leader has teamed up with UK-based app Thrillz, which lets fans and businesses receive personalised messages from celebrity faces for a flat fee – clip of the self-proclaimed Mr Brexit on February 14 Currently on sale for £74.

In a trailer promoting the Cupid-inspired letter, Farage told his 1.6 million followers on Twitter that he would create personalized messages for “your boyfriend, girlfriend, partner, or whoever you call them.”

In one example, Valentine, in a video clip dedicated to an Israeli couple on the Thrillz website, denounced the global media for not covering a successful meeting between Israel and Saudi Arabia simply because it was a “win for Trump” .

Love is... a cry from Nigel Farage: The former UKIP leader is offering romantic Valentine's Day video messages for £74 on UK celebrity messaging app Thrillz

Love is… a cry from Nigel Farage: The former UKIP leader is offering romantic Valentine’s Day video messages for £74 on UK celebrity messaging app Thrillz

Wearing glasses, a fancy suit and pink tie, he told the couple: “Let’s hope he’s back in the White House in 2024.”

Mr Farage’s CV on the celebrity information site said: “Mr. Brexit is the name Donald Trump gave me and it’s always been around. Outside London, I’m treated like a hero and never have to buy alcohol.” London, I need full-time security!

The atmosphere of the trailer isn’t exactly romantic. Wearing a dark blue suit and striped shirt, Farage stood in front of neon signs promoting the British start-up – the former MEP even managed to cram his longtime friend Donald Trump into some of the information.

Sharing is caring 👋 don’t forget to share this post on Twitter !


Like it? Share with your friends!

81