Ogilvy UK wants you to use your mouth this Valentine’s Day
Following on from the award-winning Let’s Talk About the Joys of Old Age Sex, creative agency Ogilvy UK and relationship charity Relate are back with a cheeky but well-placed Valentine’s Day ad.
“Gifts don’t build relationships, conversations do” subverts the Valentine’s Day stereotype of expensive gestures, replacing it with the simple notion that intimacy and connection really are the ultimate gift.
The four sexy posters feature witty copy that reads “Use Your Mouth This Valentine’s Day” and “Use Your Fingers This Valentine’s Day,” featuring close-ups of lips, fingers and tongues.
“The best way to build healthy relationships of all kinds is to share feelings and problems, not hide them or cover up cracks,” said Sarah Milsom, director of communications and engagement at Relate, “especially now, when everything we’ve been through lately is still stand out.
“This series of posters is a reminder not to underestimate the genuine, genuine connection that this Valentine’s Day brings.”
To accompany the eye-catching poster, the group also released a 30-second film in which viewers can see cameras panning across the house and various handrails, presumably to aid residents in action, in which Includes two armrests placed boldly above the bed frame.
“The simple fact is that many of us need intimacy now more than ever, and communication is the cornerstone of healthy and happy relationships,” added Jules Chalkley, Chief Creative Officer, Ogilvy UK.
“As a society, we’re obsessed with love and affection, but it’s easy to forget that simple, authentic conversation is the definition of connection, happiness and intensity.”
These advertising communications are at the heart of healthy relationships and are meant to remind everyone celebrating Valentine’s Day that a happy relationship is driven by authenticity and honesty.
The Drum recently interviewed Jules Chalkley about the importance of being age-inclusive when talking about sex.
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