Leading dating app urges users to get an immediate boost to help find more Valentine’s Day matches


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Leading dating app urges users to get an immediate boost to help find more Valentine's Day matches

Leading dating app urges users to get an immediate boost to help find more Valentine’s Day matches

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  • Tinder, Match, Ourtime, OkCupid, Hinge, Plenty of Fish and Grindr join forces to support Get Boosted Now campaign and encourage young people to take up the challenge this Valentine’s Day
  • Drive 40% of eligible 18-34 year olds from England still need to come forward to receive COVID-19 booster

The UK’s leading dating apps have teamed up again in a renewed push to encourage young people to get a booster vaccine before Valentine’s Day.

On Thursday, February 10, new data released by Hinge shows that users who share their vaccination status on the dating app get 30% more matches than those who don’t.

Over a million OkCupid users have added ‘I’m vaccinated’ badges to their profiles, vaccination badges are top 3 most popular on Grindr, and a new survey of Plenty of Fish users It found that more than a third (37%) of UK singles said they believed vaccination was a desirable trait when considering a match.

Ahead of Valentine’s Day, apps like Tinder, Hinge, OkCupid and Grindr will enable people to use in-app “join boost” messages or display vaccination badges and stickers on their dating profiles to increase their chances of finding a match .

Vaccines Minister Maggie Throup said:

Getting a booster vaccine is the best way to protect yourself and your loved ones from COVID-19. It’s great to see people taking full advantage of the freedom we’ve recovered through vaccination programs, and now getting a booster can even help you find someone special to share them with.

Thanks to our dating app partners for pushing this important message ahead of Valentine’s Day and helping people swipe right on the booster poke.

While around 80% of eligible adults in England received boosters, around 60% of eligible young people aged 18 to 34 received boosters. Data from the UK Health Security Agency (UKHSA) shows that you are 85% less likely to end up in hospital with COVID-19 shortly after a booster dose than if you were not vaccinated.

Data from the UKHSA shows that Omicron is about 60% protective against death in people aged 50 years and over about 6 months after the second dose of any coronavirus (COVID-19) vaccine. After 2 weeks of receiving the booster vaccine dose, this increased to about 95%.

Tinder, the world’s most popular app for meeting new people, will show ads that encourage people to get boosters. People can add vaccination badges to their profiles on Grindr, Tinder or OkCupid.

Alexandre Lubot, CEO of Match Group, said:

As the world continues to grapple with COVID-19, vaccination remains the best way we can protect ourselves and others.

We are proud to be working again with the UK government to support COVID-19 booster vaccinations to help singles in the UK date more safely and confidently in the months ahead.

Dr. Hannah Shimko, Director of Communications and Policy at the Online Dating Association, said:

We thank our members and the wider online dating sector for their support of the vaccine booster movement and are very proud of their innovative ways of encouraging users to get vaccinated and boosted.

The Online Dating Association is delighted to be working with the UK government to support health programmes that are important to online daters and keep them dating safely.

Jack Harrison-Quintana, director of Grindr for Equality, said:

LGBTQ and other minorities are often overlooked in emergency planning.

That’s why we’re proud to be working together to ensure that Grindr users in the UK have access to the supplemental injections they need.

background

Match Group is the world’s leading provider of dating services through its portfolio companies. Their brand portfolio includes Tinder®, Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish® and Ourtime®, among many others.

Through their portfolio companies and their trusted brands, they offer services tailored to meet the varying preferences of our users. Their services are available to our users around the world in over 40 languages.

Match Group last worked with the UK government in May 2021 to introduce vaccination badges and campaigns on its dating platform.

Check out examples of badge and sticker images available in dating apps.

Check out the latest UKHSA data to see the actual effectiveness and impact of vaccines. Note that this data will be updated later today, Thursday, February 10th.

Activities to support partners include:

Tinder – Tinder will have ads in the app encouraging people to get boosters. Vaccination badges are still available for users to add to their profiles to show their vaccination status.

Match and Ourtime – Members will see the “Join Enhanced” message in the mobile and web experience. Members can still add a badge to their profile to show their vaccine status.

OkCupid – If users answer “yes” to the OkCupid matching question, they will continue to be able to display the “I’ve been vaccinated” badge on their profile, “You want to add a badge to your profile to tell others Have you been vaccinated against COVID-19?” Already more than 1 million users have participated, and users around the world are being added every day. Additionally, the vaccination stack allows OkCupid daters to filter only matches that have received a vaccine or booster.

Hinge – Hinge encourages users to share their vaccination status on their profiles. Daters who share they’ve been “vaccinated” get 30% more matches.

Plenty of Fish – Members will receive in-app push notifications to encourage stronger jabs, and still have the opportunity to add an “I Got the Jab” badge to their profile to further help them connect with like-minded singles.

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