I write a Valentine’s Day letter on behalf of a brokenhearted person

I write a Valentine's Day letter on behalf of a brokenhearted person

I write a Valentine’s Day letter on behalf of a brokenhearted person


  • Rich Smith, 67, is the owner of the letter-writing company Romance Jumpstarters.
  • He writes personalized love letters for Valentine’s Day, anniversaries and special occasions.
  • As author Claire Turrell puts it, that’s his job.

LoadingSomething is loading.

This truthful article is based on a conversation with Rich Smith, owner of a personalised letter writing service living in Sacramento. It has been edited for length and clarity.

My wife Mireille died of cancer two years ago. During our 40 years together, I wrote her love letters often.

After Mireille passed away, I had no one to write me love letters, and I miss being able to do that.

In the summer of 2020, I watched the ’80s romantic comedy “Roxanne,” in which Steve Martin writes love letters on behalf of his articulate friend, and I thought, “I can do it.”

Since I’ve been doing copywriting for over 45 years, I came up with the idea to start Romance Jumpstarters to write letters on behalf of the brokenhearted

I also decided to provide tutoring services for those who want to learn the art of letter writing and write their own love letters.

Over the next 12 months, I started writing all kinds of love letters to help people start or revive romance. I write for birthdays, anniversaries, first dates, etc.

I now have 40 letters to choose from on my website and they are all like mini romance novels. The only letters I don’t write are breakup letters because I want to focus on bringing people together.

Red roses can be nice, but with a love letter you communicate on a deeper level

In July 2021, I made an appointment with my first client to teach them to write their own love letters. Word spread through social media, people started downloading my email letters, and soon I was booked to write personalized letters for about 10 clients a month.

My first letter was written on behalf of a young single man who was not very confident with women. He doesn’t think of himself as a high-value man, so we chat about his qualities that make women attractive. The last time I heard from him, he had a successful date.

I wrote another letter for a man who realizes that he is not helping his marriage and wants to assure his spouse that he will make himself a better man.

Some clients want their letters to be more erotic than others, so I’ve also created a rating scheme so my clients know what they’re buying, ranging from “G” for good, clean and polite to “E” for mildly erotic .

The key to writing a good love letter is that you shouldn’t be needy. Nobody wants to read that book.

But don’t hold back either — you need to say what you think and feel.

For a personalized letter, I meet with clients over Zoom calls to find out what they like about their partner. Then I put their words into an elaborate romantic letter.

The final copy is emailed to the client, but I always recommend that they copy it manually onto fine stationery. Looking at the pixels on the display doesn’t get the same effect.

I charge $99 to write a 600-word personalized letter, and ready-to-download e-letters range from $5.95 to $19.95, about the same as buying a fancy greeting card.

I like to get most of my writing done in the early morning. I’m usually at my creative peak between 5am and 8am. Afterwards, I answer phone calls and emails, perform administrative tasks, and have Zoom calls with clients.

I’m late to do this but I’m glad I did

I know a lot of people my age are on the golf course, on cruise ships, or in rocking chairs on the porch, but I personally feel like I’m just getting started. It’s very satisfying to know that the letters I write can make people happy and bring partners closer.

This year, I plan to write a Valentine’s Day letter to the woman I’m currently dating. I have to bring my A-game for this.

Sharing is caring 👋 don’t forget to share this post on Tumblr !

Like it? Share with your friends!