Flower shortages approaching Valentine’s Day


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Flower shortages approaching Valentine's Day

Flower shortages approaching Valentine’s Day

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CHARLOTTEVILLE, Va. (WVIR) — As Valentine’s Day and the wedding season loom, some florists are feeling the supply chain issues more than ever. More expensive flowers, fewer choices – that’s the reality for many florists in the Charlottesville area.

“We closed around March 12, 2020, and I would say for three to four weeks, the flowers are definitely down,” said Hedge Fine Blooms’ Karen Walker.

Almost three years later, these supply chain issues have not gone away.

“For a particular event or wedding, as a client dealing with a florist, you really have to be very general in your design and let the florist do their best with the flowers they can receive,” Walker said.

Delays in flowering are just the tip of the iceberg.

“It’s not just flowers. It’s pots, vases, tape, anything you need to make a flower arrangement. It’s very, very challenging to do that now,” Walker said.

Natalie Palmer of Don’s Florist and Gifts agrees: “It’s actually hard to get the hard stuff β€” vases, boxes, boxes.”

To offset the delays, stores have had to raise prices.

β€œA smaller arrangement I did yesterday used to sell for $45, which would be shocking, but it was $170. The price just spiked,” Walker said.

The Dogwood Florist in Charlottesville opened in 2020 and built their business model around buying from within the community.

β€œWhat we did was we were very conscious trying to find other ways to bring products to the local community. So we reached out to local farms, and we reached out to local artists and artisans. All the products in our store are native to Virginia,” said co-owner Sarah Bowen.

That means fewer shipping delays, but fewer options.

“We’re very honest with our customers about what we’re doing with our product offering. So it’s really about managing those expectations right away. Let’s say, hey, I can’t give you this particular red vase or this particular flower, but I’ll give it to you Something like that,” Bowen said.

Some aspects of stored procedures are beyond your control.

“We’re definitely trying to order in-state. But the flowers are flying in from abroad. There are things that are out of our control, even flight cancellations — those things are out of your control,” Palmer said.

For now, all they can do is wait.

“It’s a wait-and-see, like I’ve ordered what I ordered and we’ll see what we actually get,” Walker said.

The florist recommends that you place your order early and leave room for changes.

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