Florists prepare for V-Day amid supply chain issues


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Florists prepare for V-Day amid supply chain issues

Florists prepare for V-Day amid supply chain issues

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TAMPA, Fla. β€” Love season is in full bloom.

“It’s the busiest time of the year! Valentine’s Day! It’s the busiest,” said Christine Vasconcelo, owner of Bloomingday’s Flower Shop in Tampa.

Vasconcelo worked hard to turn the phrase “I love you” into something tangible.


what you need to know

  • Valentine’s Day is the busiest time of year for florists
  • Supply chain issues are hitting florists
  • Many stores ordered a large number of products months ago to compensate

“What’s not to love about flowers? Flowers are beautiful. Flowers make you happy,” Vasconcelo said.

That’s why she is with them every day.

“I never get tired of flowers,” Vasconcelo said.

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Vasconcelo opened the store 11 years ago, but she’s been in business for 35 years.

She acquired a knack for art from her mother, who opened a flower shop when Vasconcelo was a child.

As she grew, so did her love for the industry.

“It’s not just pretty flowers in a vase,” she said. “You’re changing someone’s life. Someone can be really upset. Then they get their flowers and they’re like, ‘Oh my God, I’m so happy, they’re beautiful. So that really touched me. ”

It’s always the same – but is there a new thing this year? supply chain issues.

“It’s a trigger. It’s just every day, it’s just a new problem,” Vasconcelo said.

The flower industry is one of the most recent victims of supply chain problems caused by the pandemic.

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One day they had a hard time getting the cross for the funeral – the next day the corsage was glued out.

That’s all before worrying about on-time delivery.

“Typically, you’re just buying from wholesalers every week, and now every day you’re just looking for something, and it’s scary,” Vasconcelo said.

Vasconcelo has done everything she can to nip it in the bud, ordering a ton of products back in December to make sure she’s ready for Valentine’s Day.

β€œOn the supply side, I’m a bit of a hoarder. I don’t like that because I don’t want to tie my money to things I don’t use,” Vasconcelo said.

That means she’s relying more than ever on Valentine’s Day this year to cover her expenses.

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She hopes that by stocking products, she can serve the community.

“That’s why I do business. It’s a private matter. It’s not just my job,” Vasconcelo said.

It’s about making people happy in the way she knows best.

“Everything I’ve done here, everything I’ve done, it’s on my heart,” Vasconcelo said.

Vasconcelo urged people to order flowers in advance.

But on Super Bowl Sunday, the day before Valentine’s Day, she realized that Valentine’s Day might not be everyone’s top priority, so she also planned to extend her Sunday and Monday hours.

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