DoorDash enters Valentine’s Day with flower deliveries and diamond giveaways


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Doordash launches Valentine's Day flower delivery (courtesy: Poppy)

DoorDash enters Valentine’s Day with flower deliveries and diamond giveaways

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DoorDash (DASH) caters to all procrastinators this Valentine’s Day.

The online food ordering company announced a new vertical delivery in honor of the famous holiday. Starting Wednesday, customers can do same-day or early flower delivery via the Doordash app, which will also give users a chance to win free diamonds (yes, free.)

10 customers who order flowers between February 9 and the end of Valentine’s Day will stand a chance to win a diamond necklace from Neil Lane in collaboration with Kay Jewelers (SIG).

“I am delighted to be partnering with DoorDash this Valentine’s Day to present ten lucky people with a beautiful piece of Neil Lane jewelry to celebrate the flower delivery on DoorDash and as a gift to a loved one on the most romantic day of Rewarding this year,” Lane said in a statement.

The platform works with more than 3,000 local and national florists across the country, hoping to provide greater accessibility to consumers who may struggle to make last-minute arrangements for the season.

Doordash launches Valentine's Day flower delivery (courtesy: Poppy)

Doordash launches Valentine’s Day flower delivery (courtesy: Poppy)

U.S. consumers are expected to pay as much as $2.3 billion on flowers and arrangements this year, according to the National Retail Federation.

Total spending on Valentine’s Day is expected to hit $23.9 billion, up from $21.8 billion in 2021 and the second-highest year on record, according to the annual survey.

Christina Stembel, founder and CEO of e-commerce flower platform Farmgirl Flowers, said in an interview with Yahoo Finance: “Planning ahead is definitely the advice I want to give everyone this holiday season…the more you The better your flower delivery service informs you.” A recent interview.

Stembel explained that the weather and Valentine’s Day on Monday this year could exacerbate the delivery woes — combined with the fact that flower prices have risen “100% or more” as supply chain issues continue to weigh on the industry.

“The price of roses has more than doubled, which is usually not the case,” she added. Inflation and supply chain bottlenecks are “hitting everyone hard” as the cost of other essentials in the delivery of flowers such as containers and vases increases.

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“There is a global shortage of flowers, so you have to pay a premium right now to get anything. We are trying to think outside the box in ways that we don’t have to deliver 100% [cost] For our consumers, so we’re not pricing ourselves out of the market…it’s been challenging,” Stembel said.

Alexandra is a producer and entertainment reporter for Yahoo Finance.Follow her on Twitter @alliecanal8193

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