Dating app Hinge offers single parents $100 childcare allowance just in time for Valentine’s Day


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Dating app Hinge offers single parents $100 childcare allowance just in time for Valentine's Day

Dating app Hinge offers single parents $100 childcare allowance just in time for Valentine’s Day

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Dating app Hinge offers a cash stipend for single parents who want to date on Valentine’s Day but need childcare.

Starting Friday, February 4th, users of the Hinge app will be notified at noon EST to opt-in to the holiday event. Qualified users with kids who have enabled the campaign will have the opportunity to receive a $100 childcare gift card if they comment on potentially matching profiles.

Who created the hinge?

Dating app Hinge offers a $100 stipend to single parents who want to date on Valentine’s Day but need childcare. (hinge)

Hinge plans to give away a gift card allowance of up to $25,000, which it did in collaboration with French singer-songwriter Soko, best known for her Billboard chart-topping song “We Might Be Dead By Tomorrow.”

“Sometimes, I get lost in that world where I ‘just’ keep being a mom,” Soco said in the Hinge’s press release. “I forgot my core essence and couldn’t even imagine going on a date or having a romantic life. That’s why it’s important that we put ourselves out there. Trying to find love that goes beyond parenthood.”

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French singer-songwriter and mother Soko has teamed up with Hinge to launch a $25,000 childcare gift card giveaway in the run-up to Valentine’s Day. (hinge)

Gift card hopefuls need to leave a comment on the Hinge profile by the end of the day, as the campaign will end at midnight or when the app receives 250 participants.

Allowances will effectively be awarded on a “first come, first served” basis to legal US residents over the age of 18. Recipients of childcare gift cards will be notified via email.

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While a date isn’t required to enter, Hinge wants parents to have enough time to connect with someone through its app before Valentine’s Day.

Hinge launched the Valentine’s Day campaign after consulting an internal user survey of 4,000 single parents. More than three-quarters of parents (78%) reportedly told Hinge that they spend as much as $75 on childcare on a date.

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The app also found that 59% of single parents surveyed said they typically rely on friends and family for childcare when dating, while 54% believe they would be better off if they had more money More appointments are available. For child care.

Hinge conducted an internal user survey of 4,000 single parents and found that many of them lived in San Diego, Los Angeles, Salt Lake City, San Francisco, Phoenix, Atlanta, Virginia Beach, Orlando, Miami and Dallas. (hinge)

“Hinge is all about getting users off the app and having a good date,” Logan Ury, Hinge’s director of relationship science, said in a statement. “But for singles with kids, making time for a date can be a challenge. That’s why we’re proud to support parents in caring for their kids. You worry about the jitters of a first date – we’ll help take care of it nanny.”

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Hinge is owned by Match Group, the American tech giant that owns more than 45 digital dating platforms, including Tinder, OkCupid and Plenty of Fish.

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