Beyonce prepares new adidas ‘Ivy Hearts’ collection for Valentine’s Day


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Beyonce prepares new adidas 'Ivy Hearts' collection for Valentine's Day

Beyonce prepares new adidas ‘Ivy Hearts’ collection for Valentine’s Day

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Beyoncé and Adidas are teaming up again, this time with a new “Ivy Park” shoe and apparel collection to celebrate Valentine’s Day.

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After launching an 89-piece “Ivy Hall” collection last month, the Houston-born singer-songwriter and German sportswear giant will soon be releasing their “Heart of Ivy” capsule, just in time for this joy-filled s holiday. @WeAreIvyPark shared a trailer for the upcoming series on Instagram, with a video of the Ivy Park logo transforming into a heart in the post.

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Images of the sneaker expected to be part of the Ivy Park x Adidas “Ivy Heart” collection have also emerged, revealing that it will include the Ultraboost, Stan Smith, Superstar Mule and Savage V4.

With bold red or pink accents, each silhouette is synonymous with the holidays. Additionally, a video teaser from Ivy Park’s Instagram account shows that the collection will also include a variety of clothing including heart-shaped tracksuits, sweaters, sweatpants, latex dresses and more.

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Release details for the Ivy Park x Adidas “Ivy Heart” collection have yet to be confirmed by Three Stripes, despite a teaser from Ivy Park. Fans looking to buy the collection are urged to be notified of the launch at Adidas.com/Ivypark.

Ivy Park x Adidas Stan Smith

Side view of Ivy Park x Adidas Stan Smith “Ivy Heart”. – Credit: Courtesy of Adidas

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Courtesy of adidas

Ivy Park x Adidas Superstar Mule

Side view of Ivy Park x Adidas Superstar Mule “Ivy Heart”. – Credit: Courtesy of Adidas

Courtesy of adidas

Ivy Park x Adidas Savage V4

Side view of the Ivy Park x Adidas Savage V4 “Ivy Heart”. – Credit: Courtesy of Adidas

Courtesy of adidas

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